Privacy Policy

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data with which you can be personally identified. Detailed information on the subject of data protection can be found in our privacy policy listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the section “Information on the controller” in this privacy policy.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This may, for example, include data you enter into a contact form. Other data is collected automatically by our IT systems when you visit the website, either automatically or after your consent. This primarily includes technical data (e.g., internet browser, operating system, or time of the page view). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right at any time to receive information free of charge about the origin, recipient, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you may revoke this consent at any time with effect for the future. You also have the right, under certain circumstances, to request restriction of the processing of your personal data. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.
For this and for further questions on the subject of data protection, you can contact us at any time.

Analytics tools and third-party tools

When you visit this website, your browsing behavior may be statistically evaluated. This is done primarily with so-called analysis programs. Detailed information on these analysis programs can be found in the following privacy policy.

2. Hosting

We host the content of our website with the following provider:

External hosting

This website is hosted externally. The personal data collected on this website is stored on the servers of the host(s). This may include, in particular, IP addresses, contact requests, meta and communication data, contract data, contact details, names, website access and other data generated via a website.
External hosting is carried out for the purpose of fulfilling contracts with our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of a secure, fast and efficient provision of our online offering by a professional provider (Art. 6(1)(f) GDPR).
If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
Our host(s) will only process your data to the extent necessary to fulfill their service obligations and will follow our instructions regarding this data.

We use the following hosting provider(s):
Alfahosting GmbH, Ankerstraße 3b, 06108 Halle (Saale)

Data processing agreement

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required under data protection law that ensures that the service processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

3. General information and mandatory disclosures

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.
When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.
We point out that data transmission on the Internet (e.g., communication by email) can have security gaps. Complete protection of data against access by third parties is not possible.

Information on the controller

Hotel-Restaurant „Schwanen“ Wetzel GmbH u. Co. KG
Bei der Martinskirche 10
72555 Metzingen
Telephone: +49 7123-946 0
Email:

The controller is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Storage period

Unless a more specific storage period has been stated within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., retention periods under tax or commercial law); in the latter case, deletion will take place after these reasons no longer apply.

General information on the legal bases for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR if special categories of data under Art. 9(1) GDPR are processed. In the event of explicit consent to the transfer of personal data to third countries, data processing is also based on Art. 49(1)(a) GDPR.
If you have consented to the storage of cookies or access to information on your terminal device (e.g., via device fingerprinting), data processing is additionally based on Section 25(1) TTDSG. Consent can be revoked at any time.
If your data is required for the performance of a contract or to take steps prior to entering into a contract, we process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, we process your data if this is necessary for compliance with a legal obligation on the basis of Art. 6(1)(c) GDPR.
Data processing may also be based on our legitimate interest pursuant to Art. 6(1)(f) GDPR. The relevant legal bases in each individual case are set out in the following sections of this privacy policy.

Data Protection Officer

We have appointed a Data Protection Officer:

Priolan GmbH
Gottlieb-Daimler-Str. 9, 74076 Heilbronn
Mr. Kai Hartwig
Telephone: +49 7123-946 0
Email:

Information on transfers to third countries that are not secure under data protection law and transfers to US companies that are not DPF-certified

Among other things, we use tools from companies based in third countries that are not considered secure under data protection law, as well as US tools whose providers are not certified under the EU–US Data Privacy Framework (DPF). If these tools are active, your personal data may be transferred to and processed in these countries. We point out that an adequate level of data protection comparable to the EU cannot be guaranteed in such third countries.
We also point out that the USA is generally considered a safe third country with a level of data protection comparable to the EU. A transfer of data to the USA is therefore permissible if the recipient is certified under the “EU–US Data Privacy Framework” (DPF) or has appropriate additional safeguards.
Information on transfers to third countries, including the data recipients, can be found in this privacy policy.

Recipients of personal data

In the course of our business activities, we work with various external parties. In some cases, this requires the transfer of personal data to these external parties. We only pass on personal data to external parties if this is necessary in the context of contract performance, if we are legally obliged to do so (e.g., transfer of data to tax authorities), if we have a legitimate interest in the transfer pursuant to Art. 6(1)(f) GDPR, or if another legal basis permits the transfer.
When using processors, we only pass on personal data of our customers on the basis of a valid data processing agreement. In the case of joint processing, an agreement on joint processing is concluded.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. The lawfulness of the data processing carried out up to the time of revocation remains unaffected by the revocation.

Right to object to data collection in special cases and to direct marketing (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT AT ANY TIME, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).
IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of breaches of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work, or the place of the alleged infringement. This right exists without prejudice to any other administrative or judicial remedies.

Right to data portability

You have the right to receive data that we process automatically on the basis of your consent or in fulfillment of a contract, in a commonly used, machine-readable format, and to have it transmitted to you or to a third party. If you request direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.

Information, correction and deletion

Within the framework of applicable legal provisions, you have the right at any time to obtain information free of charge about your stored personal data, its origin and recipients and the purpose of data processing, and, if applicable, a right to correction or deletion of this data. For this and for further questions on the subject of personal data, you can contact us at any time.

Right to restriction of processing

You have the right to request restriction of processing of your personal data. You can contact us at any time for this purpose. The right to restriction of processing exists in the following cases:

If you contest the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the verification, you have the right to request restriction of processing of your personal data.
If the processing of your personal data was/is unlawful, you can request restriction of processing instead of deletion.
If we no longer need your personal data but you need it for the establishment, exercise or defense of legal claims, you have the right to request restriction of processing instead of deletion.
If you have lodged an objection pursuant to Art. 21(1) GDPR, a balancing of your interests and ours must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request restriction of processing of your personal data.

If you have restricted the processing of your personal data, such data may—apart from being stored—only be processed with your consent or for the establishment, exercise or defense of legal claims, or for the protection of the rights of another natural or legal person, or for reasons of important public interest of the European Union or a Member State.

SSL/TLS encryption

This site uses SSL/TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the browser address line changes from “http://” to “https://” and by the lock symbol in your browser line.
If SSL/TLS encryption is enabled, the data you transmit to us cannot be read by third parties.

4. Data collection on this website

Cookies

Our websites use so-called “cookies.” Cookies are small data packets and do not cause any damage to your terminal device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your terminal device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your terminal device until you delete them yourself or your web browser deletes them automatically.
Cookies may originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services provided by third-party companies within websites (e.g., cookies for handling payment services).
Cookies have various functions. Many cookies are technically necessary because certain website functions would not work without them (e.g., shopping cart function or display of videos). Other cookies may be used to evaluate user behavior or for advertising purposes.
Cookies that are required to carry out the electronic communication process, to provide certain functions you request (e.g., for the shopping cart function), or to optimize the website (e.g., cookies for measuring the web audience) (necessary cookies) are stored on the basis of Art. 6(1)(f) GDPR, unless another legal basis is stated. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services.
If consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6(1)(a) GDPR and Section 25(1) TTDSG); consent can be revoked at any time.
You can set your browser to inform you about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.
You can find out which cookies and services are used on this website in this privacy policy.

Real Cookie Banner

Our website uses the consent technology of Real Cookie Banner to obtain and document your consent for storing certain cookies on your terminal device or for using certain technologies in a data protection-compliant manner. The provider of this technology is devowl.io GmbH, Tannet 12, 94539 Grafling, Germany (hereinafter “Real Cookie Banner”).
Real Cookie Banner is installed locally on our servers, so no connection to the servers of the provider is established. Real Cookie Banner stores a cookie in your browser in order to assign the consents you have given and their revocation. The data collected in this way is stored until you request deletion, delete the Real Cookie Banner cookie yourself, or the purpose for storage no longer applies. Mandatory statutory retention obligations remain unaffected.
Real Cookie Banner is used to obtain the legally required consents for the use of cookies. The legal basis is Art. 6(1)(c) GDPR.

Contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.
This data is processed on the basis of Art. 6(1)(b) GDPR if your request is related to the performance of a contract or is necessary for taking steps prior to entering into a contract. In all other cases, processing is based on our legitimate interest in effectively processing inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if requested; consent can be revoked at any time.
The data you enter in the contact form remains with us until you request deletion, revoke your consent to storage, or the purpose for storage no longer applies (e.g., after your inquiry has been fully processed). Mandatory statutory provisions—especially retention periods—remain unaffected.

Inquiry by email, telephone or fax

If you contact us by email, telephone or fax, your inquiry, including all personal data arising from it (name, inquiry), will be stored and processed by us for the purpose of handling your request. We do not pass on this data without your consent.
This data is processed on the basis of Art. 6(1)(b) GDPR if your request is related to the performance of a contract or is necessary for taking steps prior to entering into a contract. In all other cases, processing is based on our legitimate interest in effectively processing inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if requested; consent can be revoked at any time.
The data you send to us in the course of inquiries remains with us until you request deletion, revoke your consent to storage, or the purpose for storage no longer applies (e.g., after your request has been fully processed). Mandatory statutory provisions—especially statutory retention periods—remain unaffected.

ProvenExpert

We have integrated rating seals from ProvenExpert on this website. The provider is Expert Systems AG, Quedlinburger Str. 1, 10589 Berlin, Germany, https://www.provenexpert.com
.
The ProvenExpert seal enables us to display customer reviews submitted to ProvenExpert about our company on our website. When you visit our website, a connection to ProvenExpert is established so that ProvenExpert can determine that you have visited our website. ProvenExpert also records your language settings in order to display the seal in the selected national language.
ProvenExpert is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in presenting customer reviews as transparently as possible. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

DialogShift chat application on our website

Our website uses the chat application of DialogShift GmbH, Rheinsberger Str. 76/77, 10115 Berlin, Germany. This application processes and stores data for the purposes of web analysis, operating the chat application, and answering inquiries.
For operating the chat function, the chat texts are stored and a cookie with a unique ID is set to recognize you as a customer. A cookie is a small text file stored locally in the cache on your device. This cookie allows the application to recognize the device and retrieve previous chat logs. This cookie is stored for 90 days from the last use. You can disable the storage of cookies in your browser settings. However, without cookies, the chat function cannot be executed.
Any disclosure of, for example, name, email address or telephone number is voluntary and with consent, and these data are stored temporarily for contact purposes until the end of the contact. These personal data are deleted after 90 days.
The legal basis for data processing is Art. 6(1)(f) GDPR, based on our legitimate interest in effective customer support, statistical analysis of usage behavior and optimization of our offerings. DialogShift provides further information at https://www.dialogshift.com/datenschutz.

5. Analytics tools and advertising

Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, length of stay, operating systems used and the user’s origin. This data is assigned to the user’s respective end device. There is no assignment to a user ID.
In addition, Google Analytics allows us, among other things, to record your mouse and scrolling movements and clicks. Google Analytics also uses various modeling approaches to supplement the recorded datasets and uses machine learning technologies for data analysis.
Google Analytics uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about your use of this website is generally transferred to a Google server in the USA and stored there.
This service is used on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TTDSG. Consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/
.
The company is certified under the “EU–US Data Privacy Framework” (DPF). Further information can be obtained from the provider at: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

IP anonymization

Google Analytics IP anonymization is enabled. This means that your IP address is shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity and provide other services related to website and internet usage to the website operator. The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other data held by Google.

Browser plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at: https://tools.google.com/dlpage/gaoptout?hl=de

More information on how Google Analytics handles user data can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de

Google Signals

We use Google Signals. When you visit our website, Google Analytics records, among other things, your location, search history and YouTube history as well as demographic data (visitor data). This data can be used by Google Signals for personalized advertising. If you have a Google account, the visitor data from Google Signals is linked to your Google account and used for personalized advertising messages. The data is also used to compile anonymized statistics on user behavior.

Data processing agreement

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We have integrated rating seals from ProvenExpert on this website. Provider: Expert Systems AG, Quedlinburger Str. 1, 10589 Berlin, Germany, https://www.provenexpert.com
. The ProvenExpert seal enables us to display customer reviews submitted to ProvenExpert about our company on our website. When you visit our website, a connection to ProvenExpert is established so that ProvenExpert can determine that you have visited our website. ProvenExpert also records your language settings in order to display the seal in the selected national language. ProvenExpert is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in presenting customer reviews as transparently as possible. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to place advertisements in Google search results or on third-party websites when users enter certain search terms in Google (keyword targeting). In addition, targeted advertisements can be displayed based on user data available at Google (e.g., location data and interests) (audience targeting). As the website operator, we can evaluate this data quantitatively, for example by analyzing which search terms triggered our ads and how many ads led to corresponding clicks.
This service is used on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TTDSG. Consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks
and https://privacy.google.com/businesses/controllerterms/mccs/
.
The company is certified under the “EU–US Data Privacy Framework” (DPF). Further information: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. Provider: Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads Remarketing allows us to assign people who interact with our online offering to specific target groups in order to display interest-based advertising to them in the Google advertising network (remarketing/retargeting). In addition, the advertising target groups created with Google Ads Remarketing can be linked with Google’s cross-device functions. This makes it possible to display interest-based, personalized advertising messages adapted to your previous usage and browsing behavior on one end device (e.g., mobile phone) also on another end device (e.g., tablet or PC).
If you have a Google account, you can object to personalized advertising at: https://www.google.com/settings/ads/onweb/

This service is used on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TTDSG. Consent can be revoked at any time. Further information and Google’s privacy policy can be found at: https://policies.google.com/technologies/ads?hl=de

The company is certified under the DPF. Further information: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

Audience building with customer match

For audience building, we use, among other things, the customer match feature of Google Ads Remarketing. In doing so, we transfer certain customer data (e.g., email addresses) from our customer lists to Google. If the customers concerned are Google users and logged into their Google account, they will be shown suitable advertising messages within the Google network (e.g., on YouTube, Gmail or in the search engine).

Google Conversion Tracking

This website uses Google Conversion Tracking. Provider: Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google Conversion Tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and which actions they performed. We do not receive information that personally identifies the user. Google itself uses cookies or comparable recognition technologies for identification.
This service is used on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TTDSG. Consent can be revoked at any time. More information: https://policies.google.com/privacy?hl=de

The company is certified under the DPF. Further information: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

Meta Pixel (formerly Facebook Pixel)

This website uses the visitor action pixel of Facebook/Meta to measure conversions. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries.
This makes it possible to track the behavior of site visitors after they have been redirected to the provider’s website by clicking on a Facebook advertisement. This allows the effectiveness of Facebook advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimized.
The data collected is anonymous for us as the website operator; we cannot draw any conclusions about the identity of users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with Facebook’s data usage policy (https://de-de.facebook.com/about/privacy/
). This allows Facebook to place advertisements on Facebook pages and outside Facebook. We as the website operator cannot influence this use of data.
This service is used on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TTDSG. Consent can be revoked at any time.

We use the advanced matching function within the Meta Pixel. Advanced matching allows us to transfer various types of data (e.g., place of residence, federal state, postal code, hashed email addresses, names, gender, date of birth or telephone number) of our customers and prospects that we collect via our website to Meta (Facebook). By activating this, we can tailor our Facebook advertising campaigns more precisely to people interested in our offers. In addition, advanced matching improves the attribution of website conversions and expands custom audiences.
To the extent that personal data is collected on our website using the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited exclusively to the collection of the data and its transmission to Facebook. Processing by Facebook after the transfer is not part of the joint responsibility. Our jointly applicable obligations have been set out in an agreement on joint processing. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum

According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for implementing the tool on our website in a data protection-compliant manner. Facebook is responsible for the data security of Facebook products. Data subject rights (e.g., requests for information) regarding data processed by Facebook can be asserted directly with Facebook. If you assert data subject rights with us, we are obliged to forward these to Facebook.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details: https://www.facebook.com/legal/EU_data_transfer_addendum
and https://de-de.facebook.com/help/566994660333381

Further information on protecting your privacy can be found in Facebook’s privacy policy: https://de-de.facebook.com/about/privacy/

You can also deactivate the “Custom Audiences” remarketing function in the ad settings at: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen
(you must be logged in to Facebook).
If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/

The company is certified under the DPF. Further information: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active

Facebook Custom Audiences

We use Facebook Custom Audiences. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.
If you visit or use our websites and apps, use our free or paid services, transmit data to us or interact with Facebook content from our company, we collect your personal data. If you give us consent to use Facebook Custom Audiences, we will transmit this data to Facebook so that Facebook can show you suitable advertising. Furthermore, your data can be used to define target groups (lookalike audiences). Facebook processes this data as our processor. Details can be found in Facebook’s terms of use: https://www.facebook.com/legal/terms/customaudience

This service is used on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TTDSG. Consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details: https://www.facebook.com/legal/terms/customaudience
and https://www.facebook.com/legal/terms/dataprocessing

The company is certified under the DPF. Further information: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active

6. Newsletter

Newsletter data

If you would like to subscribe to the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the specified email address and that you consent to receiving the newsletter. No further data is collected, or only on a voluntary basis. To handle the newsletter, we use newsletter service providers described below.

Brevo

This website uses Brevo to send newsletters. The provider is Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany.
Brevo is a service with which, among other things, the sending of newsletters can be organized and analyzed. The data you enter for the purpose of subscribing to the newsletter is stored on the servers of Sendinblue GmbH in Germany.

Data analysis by Brevo

With the help of Brevo, we can analyze our newsletter campaigns. For example, we can see whether a newsletter message was opened and which links were clicked, if any. This allows us to determine, among other things, which links were clicked particularly often.
We can also see whether certain predefined actions were performed after opening/clicking (conversion rate). This allows us, for example, to see whether you made a purchase after clicking the newsletter.
Brevo also enables us to segment (“cluster”) newsletter recipients by various categories. Recipients can be categorized, for example, by age, gender or place of residence. This allows newsletters to be better adapted to the respective target groups.
If you do not want Brevo to analyze your data, you must unsubscribe from the newsletter. We provide a corresponding link for this purpose in every newsletter message. Detailed information on Brevo’s functions can be found here: https://www.brevo.com/de/newsletter-software/

Legal basis

Data processing is based on your consent (Art. 6(1)(a) GDPR). You can revoke this consent at any time. The lawfulness of data processing carried out before revocation remains unaffected.

Storage period

The data you provide for newsletter subscription is stored by us until you unsubscribe and is deleted from the newsletter distribution list after you unsubscribe. Data stored by us for other purposes remains unaffected.
After you unsubscribe, your email address may be stored in a blacklist by us and/or the newsletter service provider if this is necessary to prevent future mailings. The data in the blacklist is used only for this purpose and is not merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR). Storage in the blacklist is not time-limited. You may object to this storage if your interests outweigh our legitimate interest.
Details can be found in Brevo’s privacy policy: https://www.brevo.com/de/datenschutz-uebersicht/
and https://www.brevo.com/de/legal/privacypolicy/

Data processing agreement

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This contract required under data protection law ensures that the service processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Audience building with customer match

For audience building, we use, among other things, customer match from Google Ads Remarketing. In doing so, we transfer certain customer data (e.g., email addresses) from our customer lists to Google. If the customers concerned are Google users and logged into their Google account, they will be shown suitable advertising messages within the Google network (e.g., on YouTube, Gmail or in the search engine).

7. Plugins and tools

Vimeo

This website uses plugins from the video portal Vimeo. Provider: Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.
When you visit one of our pages equipped with a Vimeo video, a connection to Vimeo servers is established. In doing so, the Vimeo server is informed which of our pages you have visited. Vimeo also obtains your IP address. This also applies if you are not logged into Vimeo or do not have a Vimeo account. The information collected by Vimeo is transmitted to the Vimeo server in the USA.
If you are logged into your Vimeo account, you enable Vimeo to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your Vimeo account.
To recognize website visitors, Vimeo uses cookies or comparable recognition technologies (e.g., device fingerprinting).
Vimeo is used in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission and, according to Vimeo, on “legitimate business interests.” Details: https://vimeo.com/privacy

Further information: https://vimeo.com/privacy

Google Fonts (local hosting)

This site uses so-called Google Fonts to ensure uniform display of fonts, which are provided by Google. The Google Fonts are installed locally. No connection to Google servers is established.
More information about Google Fonts can be found at https://developers.google.com/fonts/faq
and in Google’s privacy policy: https://policies.google.com/privacy?hl=de

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on this website. Provider: Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
reCAPTCHA is intended to check whether data entry on this website (e.g., in a contact form) is carried out by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the visitor enters the website.
For analysis, reCAPTCHA evaluates various information (e.g., IP address, time spent on the website, or mouse movements). The data collected during the analysis is forwarded to Google.
reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.
Data storage and analysis are based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and from spam. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
More information: https://policies.google.com/privacy?hl=de
and https://policies.google.com/terms?hl=de

The company is certified under the DPF. Further information: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

Wordfence

We have integrated Wordfence on this website. Provider: Defiant Inc., 800 5th Ave Ste 4100, Seattle, WA 98104, USA (hereinafter “Wordfence”).
Wordfence serves to protect our website from unwanted access or malicious cyberattacks. For this purpose, our website establishes a permanent connection to the servers of Wordfence so that Wordfence can compare its databases with access made to our website and block access if necessary.
Wordfence is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in protecting its website as effectively as possible against cyberattacks. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details: https://www.wordfence.com/help/general-data-protection-regulation/

Data processing agreement

8. Our own services

Handling applicant data

We offer you the opportunity to apply to us (e.g., by email, by post, or via an online application form). In the following, we inform you about the scope, purpose and use of your personal data collected as part of the application process. We assure you that the collection, processing and use of your data is carried out in accordance with applicable data protection law and all other statutory provisions, and that your data will be treated as strictly confidential.

Scope and purpose of data collection

If you send us an application, we process your personal data associated with it (e.g., contact and communication data, application documents, notes from interviews, etc.) insofar as this is necessary to decide on establishing an employment relationship. The legal basis is Section 26 BDSG under German law (initiation of an employment relationship), Art. 6(1)(b) GDPR (general contract initiation) and—if you have given consent—Art. 6(1)(a) GDPR. Consent can be revoked at any time.
Your personal data will only be passed on within our company to persons involved in processing your application. If the application is successful, the data you submit will be stored in our data processing systems for the purpose of carrying out the employment relationship on the basis of Section 26 BDSG and Art. 6(1)(b) GDPR.

Retention period of the data

If we are unable to offer you a position, you reject an offer, or you withdraw your application, we reserve the right to retain the data you submitted on the basis of our legitimate interests (Art. 6(1)(f) GDPR) for up to 6 months from the end of the application process (rejection or withdrawal). The data will then be deleted and the physical application documents destroyed.
The retention serves in particular as evidence in the event of a legal dispute. If it is apparent that the data will be required after the 6-month period (e.g., due to a threatened or pending legal dispute), deletion will only take place once the purpose for further retention no longer applies. Longer retention may also occur if you have given corresponding consent (Art. 6(1)(a) GDPR) or if statutory retention obligations prevent deletion.

Privacy Policy

1. Data protection at a glance

General information

Data collection on this website

Who is responsible for data collection on this website?

How do we collect your data?

What do we use your data for?

What rights do you have regarding your data?

Analytics tools and third-party tools

2. Hosting

External hosting

Data processing agreement

3. General information and mandatory disclosures

Data protection

Information on the controller

Storage period

General information on the legal bases for data processing on this website

Data Protection Officer

Information on transfers to third countries that are not secure under data protection law and transfers to US companies that are not DPF-certified

Recipients of personal data

Revocation of your consent to data processing

Right to object to data collection in special cases and to direct marketing (Art. 21 GDPR)

Right to lodge a complaint with the competent supervisory authority

Right to data portability

Information, correction and deletion

Right to restriction of processing

SSL/TLS encryption

4. Data collection on this website

Cookies

Real Cookie Banner

Contact form

Inquiry by email, telephone or fax

ProvenExpert

DialogShift chat application on our website

5. Analytics tools and advertising

Google Analytics

IP anonymization

Browser plugin

Google Signals

Data processing agreement

Google Ads

Google Ads Remarketing

Audience building with customer match

Google Conversion Tracking

Meta Pixel (formerly Facebook Pixel)

Facebook Custom Audiences

6. Newsletter

Newsletter data

Brevo

Data analysis by Brevo

Legal basis

Storage period

Data processing agreement

Audience building with customer match

7. Plugins and tools

Vimeo

Google Fonts (local hosting)

Google reCAPTCHA

Wordfence

Data processing agreement

8. Our own services

Handling applicant data

Scope and purpose of data collection

Retention period of the data

Öffnungszeiten

Rezeption

Frühstückszeiten

Restaurant

Mezzo

Sonderöffnungszeiten

Opening hours

Reception

Breakfast times

Restaurant

Mezzo

Special Opening Hours